Kurt Geiger

Launching the Characterful Style campaign

The task

Working closely with British footwear and accessories brand Kurt Geiger, JK&K was to develop a strategic approach to launch and sustain its Characterful Style campaign, featuring talent from Alek Wek to Joan Collins, through the Autumn/Winter 2018 season.

The vision

JK&K evolved the brand’s previous communications, employing a multi-channel approach to amplify the distinctive talent and accompanying product, both in the UK and international markets.

The result

Stretching from brand awareness through to ROI metrics, the campaign included working with print partners and their wider platforms, tightly targeted video display, wide-scale broadcast OOH, and always-on paid social media. The latter provided the opportunity to develop bespoke audience and approaches across multiple markets, providing a robust model of return (exceeding all initial JK&K benchmarks set).

JK&K Global